Project · 2026, pre-launch
SOIT.
A community-powered customer-experience platform that scores Moroccan digital-service companies on how responsively they act on complaints, starting with banks and insurers.
rolefounder · strategy + build
stackAI/NLP, community platform
statusbuilding · pre-launch
usersPre-launch · Morocco
The problem
Complaints go nowhere.
Moroccan consumers vent about bad service in Facebook groups and app-store reviews, but none of it reaches the companies in a form they can act on. Companies have no systematic way to hear it, and no tooling built for the Moroccan market's mix of Darija, French, and Arabic.
The idea
Turn complaints into a score companies can't ignore.
SOIT pairs a public community platform, where users post structured, upvoted issue reports, with an AI engine that scrapes and clusters public app-store reviews. Together they produce a Responsiveness Score for each company, and a monthly report the company's CX team can act on.
01Community reportingStructured, upvoted issue reports from real users, one account one vote.
02AI review clusteringPublic app-store reviews scraped and clustered by pain point, tuned for Darija/French/Arabic code-switching.
03Responsiveness ScoreA public score, computed only from verifiable public data, tracking how fast and how often each company actually fixes what's reported.